The power of ‘why’ in branding
In this insight piece, we take a look into the power of ‘why’ and why it should be at the core of your brand strategy.
Marketing to different social media audiences
As social media continues to dominate the digital landscape, marketers face the challenge of engaging a diverse and dynamic audience. From the visual appeal of Instagram to the professional networking hub of LinkedIn, each platform attracts users with different interests, behaviours, and motivations.
Alister appointed Managing Director
Our hugely respected Creative Director, Alister Tickle, has been appointed Managing Director, taking over from the agency’s founder, Robert Chalk. Alister, who has worked for the company since Chalk & Ward started just over 25 years ago, says he never envisaged getting the top job, but is immensely excited about the future, as we switch our focus to more digital and branding work.
Digital kryptonite – beautiful but deadly
How the Aurora Borealis can affect us and what we can do to mitigate these potential problems.
The strategic advantage – unveiling the benefits of a well-crafted marketing strategy
In this article, Lisa Prescott, Director at Chalk & Ward explores the benefits of having a solid marketing strategy.
Digital marketing audits: what are they and why are they Important?
In this article, Digital Director Greig Barclay delves into what exactly a digital audit entails, why it’s crucial for businesses of all sizes, and the invaluable insights they can provide.
How can companies prepare and train their team for crisis scenarios?
It is more important than ever for organisations of all types and sizes to set aside the time to formulate comprehensive crisis media plans. In this blog, our PR Account Manager, Kathryn Kelly, examines the steps that need to be taken to avert a communications disaster.
Guide to understanding schema markup for SEO
Written by Digital Marketing Executive Brendan Wolmarans, this guide demystifies the complicated nature of schema markup, highlighting its benefits and best practices for implementation, ensuring your website stands out in the competitive digital landscape.
Branding for all the senses
Client Services Director and branding specialist Gemma Boss, explores how brands should be thinking (way!) beyond the logo.
5 Benefits of advertising on the internet
Delve into how leveraging online platforms can not only enhance your marketing efforts but also transform your brand’s global presence and consumer connection, making every click a step toward success.
The benefits of creating a showreel for your marketing agency
In this blog we explore why a showreel is an important marketing tool and give you our top tips to creating your own.
International Women’s Day: celebrating our female directors
To mark this month’s International Women’s Day, we are shining the spotlight on our board members, Lisa Prescott and Gemma Boss. Lisa has recently been given the role of Director of People & Culture, while Gemma has the new title of Director of Client Services.