The Royal Albert Memorial Museum & Art Gallery (RAMM) is Exeter’s award-winning home for culture, history, and world-class collections. But as we looked to encourage shoppers to their amazing curation of gifts in their shop/online, we had to look past Google Ads and traditional methods of brand awareness and revenue generation.
The last couple of years have been a wild ride for rebrands. With companies keen to stay relevant in a rapidly changing world, we’ve seen some truly brilliant makeovers, alongside a few eyebrow raising ones. In an era where brand identity is everything, a well-executed rebrand can breathe new life into a company, while a misstep can leave audiences scratching their heads. Let’s take a look at some of the most talked about brand overhauls of the year; the good, the bad, and the downright ugly.
Chalk & Ward has supported me through my work experience, and I’m so grateful for the opportunities they’ve given me. I’ve been doing work experience at Chalk and Ward for just over a month. Isent them a message via their website and got backsaying they’d be more than happy to give me experience for as … Read more
Of course, the AI of the 50s isn’t the AI of today, but it has been humming along in the background of our lives for decades. Back in the 1950s Alan Turing – a computer science genius and pioneer – suspected computers could or would eventually ‘think’.
Digital advertising is an essential part of modern marketing strategies, enabling businesses to reach specific audiences and generate leads effectively. Among the digital advertising methods are Pay-Per-Click (PPC) and Paid Social Advertising. While they may appear similar at first glance, they function differently, serve distinct purposes, and produce different types of results.
Whether you’re trying to boost brand awareness, connect with your audience, or just keep up with the competition, video is your best friend. Still need convincing? Read our blog for 10 reasons why video should be a key part of your marketing strategy.
Best Christmas Ads of all time – 2024 Edition. The team at Chalk & Ward have selected their favourite Christmas ads and why. Have a read…
Sky advertising doesn’t need to be a pie in the sky dream.
In our insight piece, we delve into the importance of prioritising people and culture in your company. We look at why it’s so important to hire great people, why you need to create a culture that binds them together, and why setting a clear business vision can make the difference between retaining staff and seeing them move on to pastures new.
With the rise of online dating, ghosting has become common place – and not just in people’s personal lives. It’s also happening in the workplace, especially where new business prospects are concerned.
As PR professionals with backgrounds in journalism, the PR team at Chalk & Ward have many tools at our disposal when it comes to promoting our clients. While the art of storytelling will always be a key part of what we do in the creation of compelling press releases and blogs, in the diverse and rapidly evolving world of media, we increasingly need to look at multiple and varied platforms for getting our clients’ messages across.
In the world of digital marketing, the SEO triangle is an important concept that plays a crucial role in establishing the visibility and ranking of your website.